Having problem understanding the importance of
Intellectual Property (‘IP’)? Having issues fighting with IP Crimes? Want to
get an IP registered but don’t know how to do it or facing issues in getting to
get it registered? MEET IP NANI – a tech savvy,
smart and intelligent grandmother who here to solve all the problems related to
Intellectual Property Regime with the help of her grandson “Chhotu” aka Aditya.
To foster an aware society and have a robust IP
environment, educating the masses about the basics and importance of IP is essential.
On May 16, 2018, Shri Suresh Prabhu, Minister of Commerce and Industry launched
the Intellectual
Property (IP) mascot – IP Nani –
at the conference on National
Intellectual Property Rights Policy.
On the occasion, the Minister said that ‘mere legal provisions are not sufficient for
protection of Intellectual Property Rights but their strict implementation is
equally required. Piracy is a serious crime which should not go unpunished.
Minister also called for creating awareness against stealing Intellectual
Property Rights and stressed on the need for participation of society in the
effort’.[1]
The initiative seeks to acquaint the citizens,
especially children with the fundamentals of IP law, so that creativity and
innovativeness is nurtured from an early age. Under this initiative, the Cell
for IPR Promotion and Management (CIPAM), a professional body under the
Department of Industrial Policy and Promotion (DIPP), uploaded a series of
animated videos on IPRs for children with IP Nani as protagonist. For creating
such inspirational videos, CIPAM collaborated with the European Union
Intellectual Property Office (EU-IPO).[2]
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