Taking a very strong step towards the
fight against counterfeits, Facebook axed nearly 3 million posts from its
services during the first half of 2017, following complaints of copyright and
trademark infringement this year.
The step was taken on December 18, 2017, after the ninth ‘Transparency
Report’[1] of
the Company was released. The posts included individual posts, photos, videos
or advertisements to profiles on Facebook, and photos, videos, advertisements
or accounts on Instagram. Chris Sonderby, a Deputy General Counsel at the company,
said in a blog post ‘this is the first
time Facebook has provided data on reports from rights holders. The worldwide
data on intellectual property-related takedowns is a new disclosure for
Facebook as part of its biannual “Transparency Report”. We believe that sharing
information about (intellectual property) reports we receive from rights
holders is an important step toward being more open and clear about how we
protect the people and businesses that use our services.[2]’
The data in the report show there were
about 377,400 complaints from January through June, out of which 60% was related
to alleged copyright violations. The company removed user uploads in response
to 81 percent of filings for counterfeiting, 68 percent for copyrights and 47
percent for trademarks, according to its report. The percentages were roughly
similar for Instagram.
Facebook provides surveillance tools that alert the intellectual
property proprietors about the alleged copies of their protected works on
Facebook server and misuse of their brand. A takedown request for unauthorized
uses could be sent by the proprietors to a team of Facebook content analysts.
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